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Trfyx vs Hotjar
Hotjar is a behaviour analytics tool for heatmaps and recordings. Trfyx combines web analytics with session replay and revenue attribution. See which one fits.
TL;DR
Hotjar specialises in heatmaps, session recordings and user feedback. Trfyx is a web analytics platform with built-in session replay and revenue attribution. Hotjar is designed to complement Google Analytics; Trfyx is designed to replace it.
| Topic | Trfyx | Hotjar |
|---|---|---|
| Web analytics | Full web analytics dashboard: visitors, pageviews, sources, pages, locations, devices, real-time data. | No web analytics dashboard. Hotjar is meant to run alongside a separate analytics tool like Google Analytics. |
| Heatmaps | Heatmaps are not a built-in feature of the Trfyx dashboard. | Click, move and scroll heatmaps are a core feature. Heatmaps work on any page automatically. |
| Session replay | Built-in session recordings with text and element masking. | Session recordings with filters, rage-click detection and frustration signals. |
| Revenue attribution | Connect Stripe or Shopify and see revenue by traffic source, campaign and page. | Not available. Hotjar focuses on qualitative behaviour, not revenue or conversion attribution. |
| Surveys & feedback | Not available. Trfyx focuses on analytics, replay and revenue. | On-site surveys, feedback widgets and incoming feedback are core Hotjar features. |
| Funnels | Multi-step funnels with drop-off analysis built into the dashboard. | Funnels are available on paid plans to visualise conversion paths. |
| Privacy | One first-party cookie. No third-party data sharing. EU-hosted. | GDPR-compliant with data processing in the EU. Provides suppression controls for sensitive content. |
| Price | From $9/month with a 20-day free trial. Analytics, replay and revenue included. | Free plan with limited sessions. Paid plans from $32/month (Observe) or $48/month (Ask). |
When to choose Trfyx
Choose Trfyx when you want web analytics, session replay and revenue attribution in a single tool. It replaces the need for a separate analytics platform alongside a behaviour tool, keeping your stack simpler and your data in one place.
When to choose Hotjar
Choose Hotjar if heatmaps, on-site surveys and user feedback are central to your workflow. Hotjar is the stronger choice for UX research teams that already have a web analytics tool and want deep qualitative insights.
Switching from Hotjar
Trfyx and Hotjar serve different purposes, so many teams run both. If you are switching from a Hotjar-plus-GA setup to Trfyx alone, you gain analytics and replay but lose heatmaps and surveys.
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