TraceFeatures
Everything you need to understand your traffic
From the first visit to the first payment, Trace keeps it in one dashboard with one set of filters.
Web analytics
The numbers you check every morning, on one page that loads fast and reads at a glance.
Real-time dashboard
Unique visitors, visits, pageviews, views per visit, bounce rate and visit duration, plus who's online right now.
Pages
Top, entry and exit pages, with engagement time and scroll depth tracked automatically.
Sources & campaigns
Channels, referrers, UTM campaigns and search keywords, so you know which efforts bring people in.
Locations & globe
Countries, regions and cities, plus a 3D globe or flat map that plays sessions back over time.
Devices
Browsers, operating systems and device types for every visit.
Filters everywhere
Click any row to filter the whole dashboard by it, then compare against the previous period.
Revenue attribution
Connect payments to the visits that led to them, and see which channels bring paying customers.
Revenue by channel
$21,248
| Channel | Conversions | Revenue |
|---|---|---|
| Organic Search | 64 | $9,216 |
| Referral | 31 | $5,735 |
| 22 | $4,268 | |
| Organic Social | 9 | $1,161 |
| Unattributed | 7 | $868 |
Illustrative data
Stripe revenue
Connect a restricted, read-only Stripe key. Trace registers the webhook itself, so there's nothing to paste into Stripe.
First-touch attribution
Pass the visitor ID to Stripe Checkout and each payment is credited to the channel that first brought that visitor in.
Revenue by channel
Total revenue and conversions per channel, right on the main dashboard. Payments with no match are shown as unattributed, not dropped.
Product analytics
Go past pageviews: define what success looks like and see where people drop off on the way.
Signup funnel
6.7% converted
- 1. Visit /12,480
- 2. Visit /pricing4,120−67%
- 3. Signup started1,310−68%
- 4. Signup completed842−36%
Illustrative data
Goals
Track pageview and custom-event goals, with conversion rates and drill-downs for each.
Funnels
Build step-by-step funnels and see conversion and drop-off at every step.
User journeys
Explore the paths visitors actually take, forwards from an entry point or backwards from a goal.
Custom events & properties
Send any event with your own properties, or tag elements with a data attribute and write no code at all.
Sessions
Every visit as a timeline of pages and events, from landing page to exit.
Users
Identify signed-in users to follow one person across devices and visits.
Session replay
Watch what visitors saw, clicked and typed, with masking built in so private data stays private.
Name
Replays
Play back real visits to see where people get stuck, next to the events they triggered.
Privacy masking
Mask all text, or only the elements you choose, and block sensitive areas from being recorded.
Sampling
Record a share of visits rather than all of them to control volume.
Alerts & reports
Hear about the things that matter without opening the dashboard.
Goal alerts
Get an email the moment a goal is triggered.
Weekly summary
A weekly recap of each site's traffic, sent by email.
Traffic spikes
An email when traffic jumps unexpectedly compared with the previous hour.
Integrations & API
Bring your history with you, pull in context from other tools, and get your data back out.
Import history
Import daily stats from Google Analytics 4 or a Plausible CSV export. Days that overlap live tracking are skipped.
Search Console, GitHub & Meta Ads
See search queries next to your traffic, line deploys up with traffic changes, and attribute revenue to ad campaigns.
REST API & MCP server
Read your stats over a REST API, or connect an AI assistant to Trace through its MCP server and ask questions in plain language.
Privacy & control
Count what matters, leave out what doesn't, and decide who gets to see it.
Privacy mode
Count unique visitors with a daily-rotating, salted hash computed on the server instead of a persistent visitor ID.
Bot filtering
Bots and crawlers are detected and kept out of your numbers, with their own report if you want to look.
Exclusions
Exclude your own IP addresses, paths, staging hostnames or whole countries from tracking.
Managed proxy
Serve the tracking script from your own subdomain so ad blockers don't drop your data.
Share & embed
Share a read-only dashboard link, embed the dashboard in an iframe, or show a live visitors badge on your site.
Teams & workspaces
Invite teammates with roles, and keep clients or projects in separate workspaces.
See where your revenue really comes from
Add one script tag and your dashboard fills in within minutes. Every plan starts with a 20-day free trial of Business.