Trace
Revenue attribution for Stripe

Know which traffic turns into revenue

Trace is web analytics that shows where visitors come from, what they do on your site, and which channels bring paying customers, all in one fast, readable dashboard.

Start 20-day free trial Explore features
  • No card to start
  • Set up in two minutes
  • Import from GA4 or Plausible

acme.com

37 online

Unique visitors

18.4k +12%

Total visits

24.1k +9%

Total pageviews

61.7k +14%

Views per visit

2.56 +4%

Bounce rate

38% −3%

Visit duration

2m 41s +8%

One dashboard

Everything you'd stitch together from five tools

Traffic, conversions, revenue and replays share the same filters, so one click on a source or page narrows down everything at once.

Real-time dashboard

Unique visitors, visits, pageviews, views per visit, bounce rate and visit duration, plus who's online right now.

Pages

Top, entry and exit pages, with engagement time and scroll depth tracked automatically.

Stripe revenue

Connect a restricted, read-only Stripe key. Trace registers the webhook itself, so there's nothing to paste into Stripe.

Goals

Track pageview and custom-event goals, with conversion rates and drill-downs for each.

Funnels

Build step-by-step funnels and see conversion and drop-off at every step.

Replays

Play back real visits to see where people get stuck, next to the events they triggered.

Goal alerts

Get an email the moment a goal is triggered.

Import history

Import daily stats from Google Analytics 4 or a Plausible CSV export. Days that overlap live tracking are skipped.

See every feature

Revenue attribution

Stop guessing which channel pays the bills

Connect Stripe with a read-only key and Trace credits every payment to the channel that first brought that customer in, so you can compare search, social, email and referrals by what they earn, not just by visits.

  • Read-only Stripe key, webhook registered for you
  • Revenue and conversions per channel on the main dashboard
  • Unattributed revenue is shown, never silently dropped
Learn more

Revenue by channel

$21,248

ChannelConversionsRevenue
Organic Search64$9,216
Referral31$5,735
Email22$4,268
Organic Social9$1,161
Unattributed7$868

Illustrative data

Goals, funnels & journeys

See exactly where people drop off

Define goals from pageviews or custom events, line them up into funnels, and explore the paths visitors actually take before they convert or leave.

  • Step-by-step conversion and drop-off
  • Explore journeys forwards or backwards
  • No-code goals with a data attribute
Learn more

Signup funnel

6.7% converted

  1. 1. Visit /12,480
  2. 2. Visit /pricing4,120−67%
  3. 3. Signup started1,310−68%
  4. 4. Signup completed842−36%

Illustrative data

Session replay

Watch the visit behind the number

When a funnel step leaks, play back the sessions behind it. Replays show what visitors saw and clicked, with masking so names, emails and anything else you choose never leave the browser.

  • Mask all text or chosen elements
  • Block sensitive areas entirely
  • Sample a share of visits
Learn more
Session · Berlin, DE · Chrome on macOS03:12

Name

••••••••

Email

•••••••••••
Start trial

Setup

One script tag. Two minutes.

Paste the snippet into your site's head and data starts flowing. It works with any site or framework, including single-page apps.

  1. 1

    Create a site

    Sign up and add your domain. You'll get a snippet with your site ID filled in.

  2. 2

    Paste the snippet

    Add it to every page, in the head of your layout or template.

  3. 3

    Track what matters

    Add goals and custom events whenever you're ready, with code or a data attribute.

Read the installation guide
index.html
<script
  defer
  data-website-id="YOUR_WEBSITE_ID"
  data-domain="example.com"
  src="https://data.whos1.bid/script.js"
></script>
Custom events
// A custom event, with any properties you like
window.datafast("signup", { plan: "growth" });

// Tie this visitor to your signed-in user
window.datafast("identify", { user_id: "usr_123" });
No-code goal
<button data-fast-goal="pricing_cta">Start trial</button>

Pricing

Simple plans that grow with you

Every plan starts with a 20-day free trial of Business. Pick a plan when it ends.

Starter

For a single site getting its first real traffic.

$9/ month

  • 10k events / month
  • 1 site
  • Just you
  • Full web analytics dashboard
  • Goals
  • Funnels
  • Custom events
Start 20-day free trial
Most popular

Growth

For small teams running a few sites.

$19/ month

  • 100k events / month
  • 3 sites
  • 3 team members
  • Everything in Starter
  • Alerts
  • Custom properties
  • Data exports
Start 20-day free trial

Business

For businesses that want revenue attribution and the API.

$49/ month

  • 1M events / month
  • 10 sites
  • 10 team members
  • Everything in Growth
  • Revenue tracking with Stripe
  • Search Console, GitHub and Meta Ads integrations
  • API access
Start 20-day free trial

Need more events, sites or seats? Compare plans.

Questions, answered

How does the free trial work?
Every new workspace gets 20 days of the Business plan, so you can try everything including revenue attribution, replay and the API. You don't need a card to start, and you choose a plan when the trial ends.
What counts as an event?
Every request the tracking script sends counts: pageviews, custom events, and the background engagement pings that measure time on page and scroll depth. Events from all the sites in a workspace add up to one monthly total.
Will the script slow my site down?
The script loads with defer, so it never blocks your page from rendering, and it is about 14 KB gzipped. It sends small requests in the background and adds no third-party cookies.
Do I need a cookie banner?
By default Trace sets one first-party cookie to recognise returning visitors, and it never sets third-party cookies or tracks people across sites. Privacy mode counts visitors with a daily-rotating, salted hash on the server instead. Whether you need consent depends on where you and your visitors are, so check with your own legal adviser.
Can I bring my Google Analytics history?
Yes. Import daily stats from Google Analytics 4 or a Plausible CSV export, and your dashboard covers the time before you installed Trace. Days that overlap with live tracking are skipped, so nothing is counted twice.
What about ad blockers?
Turn on the managed proxy to serve the script from a subdomain of your own site, such as analytics.example.com, so it isn't blocked as a third-party tracker.

See where your revenue really comes from

Add one script tag and your dashboard fills in within minutes. Every plan starts with a 20-day free trial of Business.

Start free trial Read the docs