Bot Traffic explained
Not all bot traffic is bad. Search engine crawlers like Googlebot index your pages so they appear in search results. Uptime monitors check that your site is available. But other bots — scrapers, spam bots, credential stuffers, and AI training crawlers — can skew your analytics, waste server resources, and cause security issues.
AI crawler traffic has become increasingly significant. Bots from ChatGPT (GPTBot), Claude (ClaudeBot), Perplexity, and other AI services now crawl websites to train models or answer user queries. Understanding how much of your traffic comes from these crawlers helps you make informed decisions about your robots.txt policy.
Good analytics tools separate bot traffic from human traffic so your visitor counts, conversion rates, and other metrics reflect real user behavior. Without bot filtering, you might think you had a traffic spike when it was just a crawler, or misattribute a low conversion rate to poor content when half your visitors were bots.
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