Trfyx

What is Bounce Rate?

Bounce rate is the percentage of visitors who land on a page and leave the site without viewing any other page or triggering any tracked interaction.

Bounce Rate explained

A bounce happens when someone arrives at your site and leaves from the same page without clicking to another page, submitting a form, or taking any other tracked action. Bounce rate is calculated as (single-page sessions ÷ total sessions) × 100.

A high bounce rate isn't always bad. If someone searches 'what time is it in Tokyo,' lands on your time zone page, gets the answer, and leaves — that's a successful visit even though it's a bounce. Blog posts and reference pages naturally have higher bounce rates than product pages or checkout flows.

Context matters when interpreting bounce rate. Landing pages should be evaluated by their conversion rate, not their bounce rate. Product pages with high bounce rates might signal a problem. The most useful approach is to compare bounce rates across similar pages or track changes over time for the same page, rather than fixating on absolute numbers.

Examples

  • A blog post with a 75% bounce rate — normal, since many readers find their answer and leave.
  • A pricing page with a 90% bounce rate, suggesting visitors aren't finding what they expected or the page needs clearer next steps.
  • Reducing bounce rate on a landing page from 65% to 50% by adding a prominent CTA above the fold.

Related terms

PageviewWeb AnalyticsConversion Rate

See bounce rate in action

Trfyx tracks this and more — set up in minutes.

20-day free trial · No card requiredEU-hosted cloud